In September 2021, I started my PhD at LUISS in Rome. My main interests lay in Marketing and I am currently doing research on branding in the context of Web3 (cryptocurrencies and NFTs) using text-mining methodologies along with panel data regressions. I feel in love with KNIME, a no-code programming software, but I also use R on a daily basis.
I am supervised by Francisco Villarroel Ordenes, whose research focuses around marketing analytics, social media marketing, and customer experience.
Brand Reputation Measurement using Social Media, KNIME, 2023